QDP’s new brand identity, developed by M — N Associates, has been officially featured on the World Brand Design Society, a globally recognized platform that celebrates outstanding brand and design work from across the world.
This marks a significant milestone for QDP, spotlighting its evolution from a legacy-driven name into a future-focused brand. Formerly known as Quân Đạt, QDP has spent over 30 years shaping the architectural landscape across Vietnam, Cambodia, Myanmar, and Australia – leaving its mark on some of the region’s most iconic buildings.
Guided by the spirit of “Crafting Excellence Together,” the rebrand affirms QDP’s transformation into a multidisciplinary powerhouse, ready to take on ambitious, large-scale projects that meet international standards. The new identity embraces architectural geometry, with a slanted modular logo subtly integrating the letters Q, D, and P. A bespoke typeface by NaN Foundry adds strength and clarity, while a gradient palette, shifting from deep to sky blue to evoke the ever-changing reflections of the sky on glass façades.
But this is more than a visual refresh. QDP’s rebrand extends across all brand touchpoints: from photography and film to digital design and wayfinding, ushering in a cohesive new chapter where every experience reflects a unified and elevated brand story.
🔗 Read the full feature on World Brand Design Society: Link
536 Quang Trung, Thong Tay Hoi Ward, Ho Chi Minh City, Vietnam
DA NANG CITY, VIETNAM
129 Cach Mang Thang Tam, Cam Le Ward, Da Nang City, Vietnam
PHNOM PENH, CAMBODIA
11B, Street 614, Sangkat Boeung Kak 2, Khan Toul Kork, Phnom Penh, Cambodia
HO CHI MINH CITY, VIETNAM
Land lot 864, Map sheet 26, Kien Dien Hamlet, Long Nguyen Ward, Ho Chi Minh City, Vietnam
PHNOM PENH, CAMBODIA
Depok (St.), Sangkat Chhmoun, Khan Sen Sok, Phnom Penh, Cambodia
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