QDP FEATURED ON WORLD BRAND DESIGN SOCIETY – GLOBAL MILESTONE FOR A BOLD TRANSFORMATION

Ho Chi Minh City, Vietnam
QDP news
19 August, 2025

Reimagined and redefined – QDP strides toward the global stage

QDP’s new brand identity, developed by M — N Associates, has been officially featured on the World Brand Design Society, a globally recognized platform that celebrates outstanding brand and design work from across the world.

This marks a significant milestone for QDP, spotlighting its evolution from a legacy-driven name into a future-focused brand. Formerly known as Quân Đạt, QDP has spent over 30 years shaping the architectural landscape across Vietnam, Cambodia, Myanmar, and Australia – leaving its mark on some of the region’s most iconic buildings.

Guided by the spirit of “Crafting Excellence Together,” the rebrand affirms QDP’s transformation into a multidisciplinary powerhouse, ready to take on ambitious, large-scale projects that meet international standards. The new identity embraces architectural geometry, with a slanted modular logo subtly integrating the letters Q, D, and P. A bespoke typeface by NaN Foundry adds strength and clarity, while a gradient palette, shifting from deep to sky blue to evoke the ever-changing reflections of the sky on glass façades.

But this is more than a visual refresh. QDP’s rebrand extends across all brand touchpoints: from photography and film to digital design and wayfinding, ushering in a cohesive new chapter where every experience reflects a unified and elevated brand story.


🔗 Read the full feature on World Brand Design Society: Link

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