On June 10, 2025, QDP – Quân Đạt & Partners was officially spotlighted in Branding in Asia, a leading regional publication dedicated to branding and creative industries. The article, titled “Creative Dive: Quân Đạt Rebrands as QDP, Marking a Strategic Shift,” highlights QDP’s bold strategic transformation and applauds the new identity system developed by M — N Associates.

According to the feature, after over three decades shaping landmark projects across Vietnam and beyond, QDP’s rebrand is not just a visual refresh. It’s a reaffirmation of its global vision, people-centered philosophy, and commitment to engineering excellence.

The new identity is praised for its minimalist, industrial aesthetic and bold geometric structure, subtly integrating the initials Q – D – P into a sleek, recognizable, and highly versatile mark. The typography, color palette, iconography, digital interface, and photography were all carefully crafted to reflect the brand’s core philosophy: Crafting Excellence Together.

This recognition marks a proud milestone and reflects QDP’s growing presence and stature on the international stage.

Read the full article on Branding in Asia here.